Marketing Analyst

GUADALAJARA, JALISCO

Responsible for detail analysis of pipeline on a weekly basis, reporting changes, updates, weekly reports with improvements and suggestions (Deliver on a weekly basis: Pipeline reports by EBU / ESU , Winpath weekly changes, pipeline movements & standard reports ) / Represent LA IOT in the Analytics & Data Discipline. Sustain and advocate data-driven initiatives and permanently seeks to improve results optimize processes. Ensures that Response Scoring Flowcharts are set up properly and monitors responses are flowing to LDRs. Understands the end-to-end (digital) marketing funnel including the underlying data and KPIs and provides advice to the campaign manager, digital strategist (including specific web metrics and KPIs).

From 3 to 5 years experience in:
  • Analysis of pipeline on a weekly basis, reporting changes, updates, weekly reports with improvements and suggestions.
  • Representing regional company's strategy.
  • Advocating data-driven initiatives
  • Improving results and optimizing processes.
  • Executing end-to-end (digital) marketing funnel including the underlying data and KPIs, providing advice campaign managers, digital strategist (including specific web metrics and KPIs).
  • Experience in Marketing Analyst role or similar


Group ID: IBM Sales & Distribution
Brands: IBM
Country: Mexico
Job Family: Not Applicable

Tipo: Tiempo completo

Experiencia: Principiante

Categoría: Marketing

ID de Referencia: 91375BR

Fecha publicada: 04/04/2017